The ad features nine-year-old Gerald whose home was destroyed by Typhoon Haiyan in the Philippines in 2013. Gerald, the eighth of eleven siblings, encouraged his family to evacuate their home in the small village of Tacloban and seek refuge in a nearby school, where they sheltered as the typhoon destroyed the area around them. Gerald’s family’s fishing boat – their means of earning income at the time – was lost in the disaster yet despite this Gerald still courageously continues to help his family and local community by whatever small means possible.
Advertising Agency: adam&eveDDB, London, UK