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Save The Children: Free Melika

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To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.

Advertising Agency: We Love People, Copenhagen, Denmark
Creatives: Jamel Sundoo, Toke Eskildsen, Jenny Mattesen, Simon Friis, Jonathan Heldorf
Published: August 2014


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